Citywide mystery agency

Turn your city into the prize.

Trail Prize creates sponsored, real-world treasure hunts built for attention. We design the mystery, release the clues, and send players through the city to find what is waiting.

Trail Prize hero

The invitation

A prize is hidden. The clock is running.

What to expect

Built to be solved, filmed, and shared.

Trail Prize is a new kind of local activation, so our promises stay practical: clear rules, a real prize, thoughtful clue design, and a sponsor presence that adds to the hunt instead of interrupting it.

01

A prize worth chasing

Every public drop states the reward, eligibility, timing, and winning condition.

02

Fair clues, safe routes

Hunts are planned around public access, sensible travel, and clues with a logical solve.

03

Sponsor-friendly storytelling

Your business becomes part of the mystery, with content moments designed into the route.

From brief to finish line

One activation. A trail of attention.

We shape each hunt around the sponsor, the neighborhood, and the kind of moment people will want to capture.

The main event

A custom mystery engineered around your business.

We create the premise, prize strategy, route, three to five clue reveals, rules, and final discovery. Your location can become a waypoint, the finish, or the story behind the prize.

Concept and clue writingRoute and location planningPrize and sponsor integrationLaunch-day coordination

Clue campaign

Suspense in episodes

A paced social rollout gives people reasons to return, debate, and bring friends into the hunt.

Player-powered reach

The search becomes the content.

Participants document theories, routes, close calls, and the winning moment—extending the story beyond a standard ad.

  1. 01

    Shape the mystery

    We align the audience, city area, sponsor role, prize, timeline, and success criteria.

  2. 02

    Release the trail

    Clues arrive in sequence across social channels, moving players from speculation into the city.

  3. 03

    Capture the payoff

    The final find closes the story while participant content keeps the sponsor visible and shareable.

Bring people to the story

Ready to hide something unforgettable?

Tell us about your business, your city, and the kind of prize your audience would chase. We will turn it into a mystery with momentum.

Plan your first drop